Members of the Florida State Florists Association (FSFA) are some of the greatest people in the floral industry. It might be the only entirely volunteer-run association that put on two major events a year (in addition to multiple smaller regional events).
FloristWare is very happy to support their 2017 mid-season event, "A Floral Fantasy" by sponsoring a session on better pricing practices. This material should help members price more profitably, with a specific focus on pricing for this Valentine's Day.
This session is just one of many that the FSFA has lined up. Other content will include sessions from Janet Frye AIFD, CFDD, Rodrigo Vasquez FSMD, FPCF and Brooke Raulerson FSMD, AIFD. It's a great lineup that florists will love.
In addition there will also be a number of contests and hands-on classes for florists interested in the FSFA florist certification programs.