Hentz worked with a local print shop to created double-sided lawn signs with her shop’s logo, address and phone number. She then put the signs up on “strategic corners’ around the shop five days before the big day.
The results? Her investment (about $100) paid off big, with Carver’s Flowers setting a new Mother’s Day sales record. While Hentz admits that she can’t trace all the sales back to the new signs, she believes strongly enough in the impact the signs made that’s she is already planning to repost them for Valentine’s 2017.