The National Alliance of Floral Associations (often referred to as NAFA) brings together leaders of the associations serving the US floral industry to learn, network, and better service their florist members through improved programs, training and benefits.
Each year, on the first weekend in November, leaders of associations serving the US floral industry come together at the NAFA annual conference. In 2014 almost 50 floral leaders from over 20 industry associations met, and returned home better able to server their membership.
The NAFA annual meeting covers wide array of topics including member benefits, membership, marketing, communications, legislation and lobbying, education and certification, floral conventions and trade shows, finances, and much more.
The NAFA annual meeting also includes the National Designer Of The Year contest – a competition open to one representative from each NAFA member shop in good standing.
Contestant are required to make three designs on site – a bridal bouquet, reception centerpiece and corsage. They can bring only standard floral design tools – scissors, pliers, knife, stem cutters and wire cutters and have two hours to complete all three designs. All material (identical flowers, greens, accessories, containers and supplies including floral tape, oasis tape, utility wire, wooden picks, oasis, and oasis glue will be provided by NAFA. Using any other products or supplies results in disqualification.
The designs are judged following completion of the competition, with each entry being judged for individual merit in ten categories: Category Interpretation, Creativity, Scale (Proportional), Unity (Harmony Texture), Balance (Physical & Visual), Focal Emphasis, Line (Movement Rhythm), Depth, Color (Balance, Harmony & Rhythm) and Mechanics (Professional Application). The winner is announced at the awards presentation and receives a cash prize.
NAFA membership is open to any non-profit floral industry association in the USA, subject to the approval of the NAFA Board of Directors. Membership costs just $50 annually (payable the first weekend in October, before the Annual General Meeting).
NAFA is the sponsor of the Certified Florist Program, a program designed to set a high standard of professional expertise in the floral industry. Certified florists must receive mandatory training and meet strict requirements assuring they can then provide the highest level of service to their retail customers. Ongoing education is a requirement, assuring that certified florists continue to follow the best design, service and business practices in the floral industry.
This certification program is offered by the following associations:
Arkansas Florists Association
Georgia State Florist Association
Michigan Floral Association
Minnesota State Florist Association
Floral Association of the Rockies
Texas State Florists' Association
Wisconsin & Upper Michigan Florists' Association
The Certified Florist Program also includes a public facing consumer section. It aims to help the public understand the importance of dealing with certified florists, and helps steer them to qualified flower shops.
Dianna Nordman AAF
Texas State Florists Association
P.O. Box 170760
Austin, TX 78717
Soderberg's Floral and Gift
3305 East Lake Street
Minneapolis, MN 55406
SECRETARY - TREASURER
Executive Vice President - Michigan Floral Association
1152 Haslett Rd. — P.O. Box 67
Haslett, MI 48840
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