In late July 2014 the organization known at the time as Florists For Change held a Technology and Profit Summit alongside their annual national meeting at the Las Vegas World Market. At this time they announced their new name, Real Local Florists Inc.
Another change involved what had been known as the "associate member" program. It was terminated, and replaced by a new membership structure which includes two levels of membership, one for real local florists and the other for floral industry service providers and suppliers. These would be known as "industry partners", and FloristWare continues on with Real Local Florists in this capacity.
FloristWare & Real Local Florists
FloristWare continues to support the original aim of Florists For Change (now Real Local Florists) to make the industry better for all true retail florists. We continue to be an "Industry Partner" (what Florists For Change called an Associate (Vendor) of the new organization.
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Mike Fiannaca, Chairman
Keith Hill, Vice Chairman
Dirk Lorenz, Secretary
Bonnie Bank, Treasurer
Doug Fick, Board Member
Robin Heller, Board Member
Harold Hoogasian, Board member