Beyond Cost Plus at the 2015 WUMFA Annual Convention

July 01, 2014 at 8:30 AM


FloristWare is pleased to sponsor a session at the WUMFA 2015 Annual Convention focussed on helping florists increase the number and profitability of the events they book.


in 2014 FloristWare sponsored a number of "Beyond Cost Plus" sessions at various floral industry shows and conventions. They were very popular and generated great feedback so we are expanding the program for 2015. We've just confirmed that one of these sessions will take place at the WUMFA 2015 annual convention in Green Bay WI on March 21st.


It was great to introduce advanced pricing techniques to florists at shows like the GLFE and FSFA Annual Convention in 2014. I'm looking forward to coming to Green Bay in 2015 and looking at how those strategies can be applied to pricing/quoting event work.

Mark Anderson, Beyond Cost Plus Presenter


The 2015 sessions address a different but very important part of the floral industry: pricing and quoting weddings and events. This is something most florists do all the time, most commonly employing the traditional cost-plus pricing model, and it can benefit from the advanced pricing techniques that have been developed and perfected in other industries. The goal? To help florists increase the number and profitability of events they book while also enhancing their brand.

More information can be found on the Beyond Cost Plus events page.

Category: FloristWare News Industry Outreach