Suggested Reading

Links to articles, books and other resources and information that could be of interest/benefit to anyone interested in the many aspects of floral retail.

We're lucky. We get to talk to talented, successful florists every day and some really knowledgeable industry experts almost as often - and they're all kind enough to share some very valuable things. We also get exposed to some really interesting things from outside the flower industry.

When we see something we think our clients might find useful, it gets posted here.

Mar
14
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Yelp! reviews have started appearing in Yahoo searches making it more important than ever for retail florists to claim and manage their Yelp! listings.
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Tags : Yelp!

Feb
27
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Electronics & entertainment retailers have a great tactic for streaming customers based on what they are willing to pay and charging them accordingly – and you can apply it to selling flowers.
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Feb
24
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What does retail floral have to do with foodservice? When it comes to service quite a bit – and that provides florists with a treasure trove of valuable research.
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Jan
17
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Yelp favors small independent local businesses over chains and can great increase sales yet almost 90% of small businesses don’t take advantage of it. Here is your guide to getting started.
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Tags : Marketing, Yelp!

Dec
07
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MailChimp (a very popular email marketing service) has just released a study that can help ensure that the marketing emails you send your customer actually get opened and read.
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Nov
22
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How many claims (biggest, best, freshest, fastest, etc.) can you make in your marketing efforts before it backfires and leads to increased skepticism and resistance?
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Sep
27
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What movie theatres, ice cream and fast food combos might be able to teach the floral industry about pricing for greater sales and higher profits.
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Sep
12
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The fund-raising feature is one of the most popular and powerful in FloristWare. It helps you turns requests for donations into increased sales and greater customer loyalty.
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Sep
12
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Sep
12
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Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives.
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