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Rick Rivers at 2016 WUMFA Annual Convention

FloristWare is bringing floral marketing guru Rick Rivers to the 2016 WUMFA Convention in Green Bay, where he will present three business sessions.
  FloristWare is bringing floral marketing guru Rick Rivers to the 2016 WUMFA Convention in Green Bay, where he will present three business sessions.   This year WUMFA… http://floristware.com/blog/rick-rivers-2016-wumfa-annual-convention/

Four Years & Counting With The Jackson High Design Program

FloristWare is pleased to again provide students of the Jackson High School in Massillon, OH floral design program with point-of-sale (POS) system training.
  FloristWare is pleased to again provide students of the Jackson High School in Massillon, OH floral design program with point-of-sale (POS) system training.   For the… http://floristware.com/blog/four-years-counting-jackson-high-design-program/

Welcome To The Retail Florists Alliance

Two florists have introduced the Retail Florists Alliance, a new organization and networking opportunity for East Coast florists.
  Two florists have introduced the Retail Florists Alliance, a new organization and networking opportunity for East Coast florists.   Earlier this month two long-time East… http://floristware.com/blog/welcome-retail-florists-alliance/

Rick Rivers at the 2016 FSFA Mid-Season Design Summit

Rick Rivers at the 2016 FSFA (Florida State Florists' Association) 2016 Mid-Season Design Summit – Strategic Florist, Building a Bright Future.
  Rick Rivers at the 2016 FSFA (Florida State Florists' Association) 2016 Mid-Season Design Summit – Strategic Florist, Building a Bright Future.   The 2016 FSFA 2016… http://floristware.com/blog/rick-rivers-2016-fsfa-mid-season-design-summit/

Support The American Floral Endowment This Christmas

Shop at smile.amazon.com and select to support AFE – Amazon will donate 0.5% of your total purchase price to the American Floral Endowment.
  Shop at smile.amazon.com and select to support AFE – Amazon will donate 0.5% of your total purchase price to the American Floral Endowment.   The American Floral… http://floristware.com/blog/support-american-floral-endowment-christmas/

SAF 1-Day Profit Blast Des Moines Recap

A brief recap of some of the highlights from the recent SAF 1-Day Profit Blast in Des Moines Iowa.
  A brief recap of some of the highlights from the recent SAF 1-Day Profit Blast in Des Moines Iowa.   The recent SAF 1-Day Profit Blast in Des Moines Iowa was a great… http://floristware.com/blog/saf-1-day-profit-blast-des-moines-recap/

The Definitive Guide to SAF’s 1-Day Profit Blast in Des Moines

It's hard to imagine a better value in floral education than the 1-Day Profit Blast in Des Moines. Here's what to expect and how to get the most out of it.
  It's hard to imagine a better value in floral education than the 1-Day Profit Blast in Des Moines. Here's what to expect and how to get the most out of it.   SAF launched… http://floristware.com/blog/definitive-guide-safs-1-day-profit-blast-des-moines/

Building Better Corporate Sales: Presented by Rick Rivers

At the 2016 Florida State Florist's Association Mid-Season Convention (January 21) Rick Rivers will help florists Build Better Corporate Sales.
  At the 2016 Florida State Florist's Association Mid-Season Convention (January 21) Rick Rivers will help florists Build Better Corporate Sales.   The great people of… http://floristware.com/blog/building-better-corporate-sales-presented-rick-rivers/

Business Of Sympathy at the 2016 Great Lakes Floral Expo

The 2016 Great Lakes Floral Expo will feature three sessions devoted to the sympathy side of the floral business, presented by an expert in the field.
  The 2016 Great Lakes Floral Expo will feature three sessions devoted to the sympathy side of the floral business, presented by an expert in the field.   Each March the… http://floristware.com/blog/business-sympathy-2016-great-lakes-floral-expo/

SAF 1-Day Profit Blast Comes To Austin – February 27, 2016

The SAF 1-Day Profit Blast format continues to pick up steam – with two Profit Blast events in 2015 the first of 2016 has been scheduled.
  The SAF 1-Day Profit Blast format continues to pick up steam – with two Profit Blast events in 2015 the first of 2016 has been scheduled.   The 1-Day Profit Blast format… http://floristware.com/floral-industry-resources/industry-news/saf-1-day-profit-blast-comes-austin-february-27-2016/

FloralStrategies Programs for NEFE 2016 Announced

Details for the FloralStrategies sales training programs at the 2016 Northeast Floral Expo have been announced.
  Details for the FloralStrategies sales training programs at the 2016 Northeast Floral Expo have been announced.   The 2016 Northeast Floral Expo takes place March 5 & 6… http://floristware.com/floral-industry-resources/industry-news/floralstrategies-programs-nefe-2016-announced/

Venue Change For 2016 Northeast Floral Expo (NEFE)

The Connecticut Florists Association has changed the venue for the 2016 Northeast Floral Expo, moving from Groton CT to Springfield MA.
  The Connecticut Florists Association has changed the venue for the 2016 Northeast Floral Expo, moving from Groton CT to Springfield MA.   For the last several years the… http://floristware.com/floral-industry-resources/industry-news/venue-change-2016-northeast-floral-expo-nefe/

SAF "Petal It Forward" Campaign Aims to Spread the Joy of Giving Flowers

SAF launched a new "Petal It Forward" Campaign to help spread the joy of giving (and receiving) flowers.
Citing their own research that 80 percent of Americans say that receiving flowers makes them feel more happy, and giving flowers made 88 percent of people feel better about their… http://floristware.com/floral-industry-resources/industry-news/saf-petal-it-forward-campaign-aims-spread-joy-giving-flowers/

FloristWare at SAF 1-Day Profit Blast in Des Moines

The 1-Day Profit Blast in Des Moines will include a supplier showcase and we're looking forward to meeting florists in the Des Moines area.
  The 1-Day Profit Blast in Des Moines will include a Supplier Showcase and we're looking forward to meeting florists in the Des Moines area.   SAF recently announced that… http://floristware.com/why-floristware/floristware-news/floristware-saf-1-day-profit-blast-des-moines/

Increase Sales & Improve Customer Service at NEFE 2016

FloristWare is very pleased to sponsor sponsor this valuable business content to the 2016 Northeast Floral Expo.
  FloristWare is very pleased to sponsor sponsor this valuable business content to the 2016 Northeast Floral Expo.   One March 5 and 6 2016 the Connecticut Florists… http://floristware.com/floral-industry-resources/industry-news/increase-sales-improve-customer-service-nefe-2016/

Ozark Florist Expo: Outstanding Service in Your Shop

FloristWare is sponsoring the session "Outstanding Service in Your Shop" at the 2015 Ozark Florist Association Convention and Expo next weekend.
  FloristWare is sponsoring the session "Outstanding Service in Your Shop" at the 2015 Ozark Florist Association Convention and Expo next weekend.   Just a quick reminder… http://floristware.com/floral-industry-resources/industry-news/ozark-florist-expo-outstanding-service-your-shop/

SAF 2015: Fortune 500 Moves on a Small Business Budget

Rick Rivers made his SAF debut this year and presented a lively session on marketing strategies for today’s florists.
Rick Rivers made his SAF debut this year and presented a lively session on marketing strategies for today’s florists. FloristWare was proud to sponsor Rick Rivers as he made his… http://floristware.com/floral-industry-resources/industry-news/saf-2015-why-phone-must-ring-rick-rivers/

SAF 2015: Tim Huckabee of Floral Strategies

Tim Huckabee of Floral Strategies presented two sessions at SAF 2015 on how floral shop owners can coach their staff to improve sales and earn customer loyalty.
Tim Huckabee of Floral Strategies presented two sessions at SAF 2015 on how floral shop owners can coach their staff to improve sales and earn customer loyalty. Tim Huckabee of… http://floristware.com/floral-industry-resources/industry-news/saf-2015-tim-huckabee-floral-strategies/

Clarifying The Yelp! Position on Advertising and Reviews

Past posts have looked at how florists can take advantage of the Yelp! review site. More recent news looks at how they claim, and are allowed, to work.
  Past posts have looked at how florists can take advantage of the Yelp! review site. More recent news looks at how they claim, and are allowed, to work.   In the past… http://floristware.com/floral-industry-resources/industry-news/clarifying-yelp-position-advertising-and-reviews/

SAF 2015: Would You Work For Your Company?

The SAF 2015 Annual Convention included a great session on HR and hiring best practices for floral shops.
  The SAF 2015 Annual Convention included a great session on HR and hiring best practices for floral shops.   Glenna Hecht, a Human Resources consultant, returned to the… http://floristware.com/floral-industry-resources/industry-news/saf-2015-would-you-work-your-company/