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A Florist's Guide To Avoiding And Winning Chargebacks

Chargebacks are a nightmare – easy for customers to initiate and hard for a florist to win. But florist can takes steps to prevent and win chargebacks.
Chargebacks are a nightmare – easy for customers to initiate and hard for a florist to win. But florist can takes steps to prevent and win chargebacks.   With credit cards… http://floristware.com/floral-industry-resources/suggested-reading/florists-guide-avoiding-and-winning-chargebacks/

Why Florists Need POS Designed For The Flower Business

The flower business is just a form of retail, so any POS system should work, right? Wrong! To succeed florists need a POS built for the flower business.
  The flower business is just a form of retail, so any POS system should work, right? Wrong! To succeed florists need a POS built for the flower business.   Sometimes,… http://floristware.com/floral-industry-resources/suggested-reading/why-florists-need-pos-designed-flower-business/

SAF Maui 2016 Recap: 23 Ways to Work Smarter, Not Harder on Weddings

Zoe Gallina of Botanical International Design & Decor Studio presented a session on working smarter (not harder) on weddings. Here are 23 key takeaways.
At the 2016 SAF Annual Convention Zoe Gallina of Botanical International Design & Decor Studio presented a session on working smarter (not harder) on weddings. Here are 23 key… http://floristware.com/blog/saf-maui-2016-recap-23-ways-work-smarter-not-harder-weddings/

SAF Maui 2016 Recap: Dealing With Difficult Employees

Glenna Hecht returned to SAF’s annual convention this year to share her wisdom on dealing with difficult employees. Here are some of the highlights.
Glenna Hecht returned to SAF’s annual convention this year to share her wisdom on dealing with difficult employees. Here are some of the highlights.   Glenna opened the session… http://floristware.com/blog/saf-maui-2016-recap-dealing-difficult-employees/

One Secret Of Successful Florists.. They Use Consultants

Looking for help is not an admission of weakness but the first step towards greater success. The most successful florists use experts to help them.
  Looking for help is not an admission of weakness but the first step towards greater success. The most successful florists use experts to help them.   Looking for help is… http://floristware.com/blog/one-secret-successful-florists-they-use-consultants/

Use Personas To Understand & Increase Valentines Sales

When planning for Valentine's Day the use of "personas" can help retail florists better understand their customers – increasing sales at Valentine's Day.
  When planning for Valentine's Day the use of "personas" can help retail florists better understand their customers – increasing sales at Valentine's Day.   When we… http://floristware.com/blog/use-personas-understand-increase-valentines-sales/

Knowledgeable Employees = More Sales & Happier Customers

A new study shows educated, engaged and knowledgeable store associates bring in 69% more money – the best possible argument for POS and sales training.
  A new study shows educated, engaged and knowledgeable store associates bring in 69% more money – the best possible argument for POS and sales training.   Modern consumers… http://floristware.com/blog/knowledgeable-employees-more-sales-happier-customers/

What Florists Need to Know About Younger Consumers

How do Millennials Feel About Buying Flowers? Here's what florists need to know.
How do Millennials Feel About Buying Flowers? Here's what florists need to know.   We hear a lot these days about interests and needs of Millennials, but how are their buying… http://floristware.com/floral-industry-resources/suggested-reading/what-florists-need-know-about-younger-consumers/

Learning From The Ten Commandments of Restaurant Menus

Restaurants and retail floral have a lot in common, and 'The Ten Commandments For Restaurant Menus' includes several that apply to floral.
  Restaurants and retail floral have a lot in common, and 'The Ten Commandments For Restaurant Menus' includes several that apply to floral.   In 1994 a renowned restaurant… http://floristware.com/floral-industry-resources/suggested-reading/learning-ten-commandments-restaurant-menus/

What Floral Retail Can Learn From The Travel Industry

The two actually have a lot in common and florists can benefit from looking at what the travel industry has implemented over the decades.
  The two actually have a lot in common and florists can benefit from looking at what the travel industry has implemented over the decades.   On the surface retail floral… http://floristware.com/floral-industry-resources/suggested-reading/what-floral-retail-can-learn-travel-industry/

Website Monitoring - An Article in Floral Management Magazine

An article in the August 2014 issue of Floral Management magazine covers website monitoring services – good information for any florist that depends on an ecommerce floral website.
  Mark Anderson (the creator of FloristWare) contributed an article to the August 2014 issue of Floral Management magazine covering website monitoring services. It's good… http://floristware.com/floral-industry-resources/suggested-reading/website-monitoring-article-floral-management-magazine/

Yelp! Now More Important Than Ever

Yelp! reviews have started appearing in Yahoo searches making it more important than ever for retail florists to claim and manage their Yelp! listings.
Yelp! reviews have started appearing in Yahoo searches (above the natural search results) making it more important than ever for retail florists to claim and manage their Yelp!… http://floristware.com/floral-industry-resources/suggested-reading/yelp-now-more-important-ever/

Streaming Customers & Charging Accordingly

Electronics & entertainment retailers have a great tactic for streaming customers based on what they are willing to pay and charging them accordingly – and you can apply it to selling flowers.
Electronics & entertainment retailers have a great tactic for streaming customers based on what they are willing to pay and charging them accordingly – and you can apply it to… http://floristware.com/floral-industry-resources/suggested-reading/streaming-customers-charging-accordingly/

How Florists Can Benefit From Valuable Foodservice Research

What does retail floral have to do with foodservice? When it comes to service quite a bit – and that provides florists with a treasure trove of valuable research.
What does retail floral have to do with foodservice? When it comes to service quite a bit – and that provides florists with a treasure trove of valuable research.   In… http://floristware.com/floral-industry-resources/suggested-reading/how-florists-can-benefit-valuable-foodservice-research/

Why Yelp is More Important Than You Think

Yelp favors small independent local businesses over chains and can great increase sales yet almost 90% of small businesses don’t take advantage of it. Here is your guide to getting started.
Do you ever use Yelp? If not, do you ever use Apple Maps or Siri on your iPhone? If so you, like millions of other people, are using Yelp without even realizing it. It really… http://floristware.com/floral-industry-resources/suggested-reading/why-yelp-more-important-you-think/

What is the best time to send emails to your customer?

MailChimp (a very popular email marketing service) has just released a study that can help ensure that the marketing emails you send your customer actually get opened and read.
MailChimp (a very popular email marketing service) has just released a study of interest to anyone who uses email for marketing purposes. We know that many of our clients take… http://floristware.com/floral-industry-resources/suggested-reading/what-best-time-send-emails-your-customer/

How Many Claims Can You Make & Still Be Credible?

How many claims (biggest, best, freshest, fastest, etc.) can you make in your marketing efforts before it backfires and leads to increased skepticism and resistance?
Many of our FloristWare clients include us in their mailing lists, allowing us to see what they send out to their customers as part of their marketing efforts. The emails,… http://floristware.com/floral-industry-resources/suggested-reading/how-many-claims-can-you-make-still-be-credible/

Pricing: Beyond Cost-Plus

What movie theatres, ice cream and fast food combos might be able to teach the floral industry about pricing for greater sales and higher profits.
Supermarket Peanut Butter More and more shops are using the small/medium/large approach to pricing championed by Tim Huckabee of FloralStrategies. There is lots of information… http://floristware.com/floral-industry-resources/suggested-reading/pricing-beyond-cost-plus/

New Content: Profit From Funeral Industry Trends

Learn from a florist who participated in the NFDA Conference to better understand funeral industry trends and the needs of funeral directors.
  Learn from a florist who participated in the NFDA Conference to better understand funeral industry trends and the needs of funeral directors.   A group of florists… http://floristware.com/floral-industry-resources/suggested-reading/new-content-profit-funeral-industry-trends/