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Things To Look Forward To At WUMFA 2016: Rick Rivers

A highlight of the 2016 WUMFA Annual Convention will be three sessions from Rick Rivers, all designed to help you generate more sales and greater profits.
  A highlight of the 2016 WUMFA Annual Convention will be three sessions from Rick Rivers, all designed to help you generate more sales and greater profits.   Rick Rivers… http://floristware.com/blog/things-look-forward-wumfa-2016-rick-rivers/

SAF Research Shows The Importance Of Sales Training

Recent SAF highlights the importance of online sales, but also the greater need for training in handling the much larger percentage of traditional sales.
  Recent SAF highlights the importance of online sales, but also the greater need for training in handling the much larger percentage of traditional sales.   SAF Recently… http://floristware.com/blog/new-saf-research-shows-importance-sales-training/

Use Personas To Understand & Increase Valentines Sales

When planning for Valentine's Day the use of "personas" can help retail florists better understand their customers – increasing sales at Valentine's Day.
  When planning for Valentine's Day the use of "personas" can help retail florists better understand their customers – increasing sales at Valentine's Day.   When we… http://floristware.com/blog/use-personas-understand-increase-valentines-sales/

Knowledgeable Employees = More Sales & Happier Customers

A new study shows educated, engaged and knowledgeable store associates bring in 69% more money – the best possible argument for POS and sales training.
  A new study shows educated, engaged and knowledgeable store associates bring in 69% more money – the best possible argument for POS and sales training.   Modern consumers… http://floristware.com/blog/knowledgeable-employees-more-sales-happier-customers/

Improve Your Sympathy Business at the 2016 GLFE

Clay Atchison, florist and expert on the sympathy side of the flower business, will help you improve your sympathy business at the 2016 GLFE.
  Clay Atchison, florist and expert on the sympathy side of the flower business, will help you improve your sympathy business at the 2016 GLFE.   As always the lineup for… http://floristware.com/blog/improve-your-sympathy-business-2016-glfe/

Florida State Florists' Association 2015 Annual Convention

The FSFA hosted another amazing convention, proving again that their volunteers and members are some of best florists and nicest people in the flower business.
  The FSFA hosted another amazing convention, proving again that their volunteers and members are some of best florists and nicest people in the flower business.   This… http://floristware.com/blog/florida-state-florists-association-2015-annual-convention/

New Webinar: Increase Valentine's Day Order Values

A new webinar from FloralStrategies – exclusively for FloristWare clients – that will help increase order values at your flower shop this Valentine's Day.
  A new webinar from FloralStrategies – exclusively for FloristWare clients – that will help increase order values at your flower shop this Valentine's Day.   Tim Huckabee,… http://floristware.com/blog/new-webinar-increase-valentines-day-order-values/

New Webinar: Preparing For Mothers Day

The content of a recent webinar on how you can use FloristWare to ensure a profitable and organized Mother's Day has now been made available as podcast/mp3.
  The content of a recent webinar on how you can use FloristWare to ensure a profitable and organized Mother's Day has now been made available as podcast/mp3.   Mother's… http://floristware.com/blog/new-webinar-preparing-mothers-day/

New Content: Profit From Funeral Industry Trends

Learn from a florist who participated in the NFDA Conference to better understand funeral industry trends and the needs of funeral directors.
  Learn from a florist who participated in the NFDA Conference to better understand funeral industry trends and the needs of funeral directors.   A group of florists… http://floristware.com/floral-industry-resources/suggested-reading/new-content-profit-funeral-industry-trends/

FloristWare Marketing Features – New Audio

We've added some mp3 audio describing some of the advanced marketing features in FloristWare to help florists better understand what is available to them.
  We've added some mp3 audio describing some of the advanced marketing features in FloristWare to help florists better understand what is available to them.   FloristWare… http://floristware.com/blog/floristware-marketing-features-new-audio/

New Content: Guide To Incentive/Loyalty Programs For Florists

We've added a new pdf that looks at how florists can create a points-based incentive program to increase sales and improve customer loyalty.
  We've added a new pdf that looks at how florists can create a points-based incentive program to increase sales and improve customer loyalty.   One of the most popular… http://floristware.com/blog/new-content-guide-incentiveloyalty-programs-florists/