This session will expand on the material first presented in the Beyond Cost Plus session at the 2014 GLFE in Grand Rapids MI. In addition to great information on pricing standard or "catalog" products it will feature entirely new content on pricing events.
Rick Rivers (florist, marketing authority and creator of Florist Bootcamp) will also be presenting at the FSFA. His session takes place at 10:00 AM on Saturday June 7 in the Amphitheater. Sponsored by container supplier Marcin Waszkiewicz (formerly Womar Glass) this session will concentrate on building corporate sales. This material was so popular when presented at the Great Lakes Floral Expo in March that both sessions were packed (standing room only) will many people choosing to attend both.
You can find the complete schedule on the Florida State Florists Association website.