Low Cost Marketing & Anchoring Your Clients to You: FloristWare at the NEFE

February 07, 2014 at 12:34 PM

As we mentioned back in January FloristWare is very excited to be participating in the Northeast Floral Expo for the first time this year. We’re sponsoring two business sessions from Nancy D. Butler – a highly successful business owner, popular author, sought-after national speaker and Connecticut native. She specializes in helping business owners improve performance & build success.

We just got confirmation on the contents of the sessions from Nancy:

Low Cost Marketing and Media Relations Solutions
Business Clinic 12:30 – 1:30

Good marketing and media relations are possible on any budget. Learn how to implement public relations opportunities to promote greater awareness of your business. This session will also identify and discuss low-cost to no-cost ways to get your name out to the public on a regular basis, how to obtain low cost advertising while doing good at the same time. When potential and existing customers need a product or service you provide, learn how to be the first to come to their mind.

  • Why marketing and public relations are important
  • Promoting public awareness of your business
  • Newspaper, radio, television, internet and other technology
  • Low-cost opportunities for marketing and public relations
  • Defining your business “in a nutshell”


Anchoring Your Clients to You: How to be the Company of Choice
Main Stage 4:30 – 5:30

This session will identify and discuss the major challenges today’s florists face, many of which did not exist ten or more years ago. In this presentation you will learn low cost ways to anchor your clients to you and be their company of choice, in spite of these challenges. If your competition had the same product, the same price, the same service and the same knowledge, why should the customer buy from you? Learn how to stand out among the competition, making you a better choice and how to leverage your existing strengths, develop new ones and make your company be the company of choice.

  • What makes you a better choice than your competition
  • What do you want your company to be known for
  • What is your current client experience
  • What do you do to go above and beyond
  • Low cost client service strategies to make you stand out

As you can see Nancy will be speaking on topics that are very important to florists. We're pleased to have the opportunity to provide this content and hope florists will take advantage of it.

Category: FloristWare News Industry Outreach

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