Deborah Woodcock

Client Support & Success Manager 


Twenty-five years of accounting and standardization experience, almost twenty of that specific to the floral industry working with a national florist association and almost ten years training and supporting FloristWare clients. Deborah Woodcock is the perfect person to help and answer your questions and ensure you get the most from FloristWare.


When you have an in-depth question about your POS, sales tax calculations, accounting for incoming wires or other industry-specific concerns you don't want to have to explain the background to someone new to the business. You need a true professional that has heard the question before and already knows the answer.

That person is Deborah Woodcock - our head of Client Support & Success. She has more than twenty years of accounting experience, most of that focussed on the flower industry and the last six of those spent helping the rapidly growing number of FloristWare users.

Deborah Woodcock joined FloristWare after working with a national florist association for over 10 years. Her service and support experience gained while working in this association with other industry members, educators and consumers offers a diverse skill set and knowledge in finance, marketing, web development and most recently email marketing.

At FloristWare Deborah manages our support services. This includes handling the most advanced questions, developing new training and support resources and much more - all with the goal of making our valued clients better FloristWare users and more successful florists.

She is always happy to receive any suggestions and ideas you’d like to share about your floral business, and is excited about working with you in this demanding industry.

Feedback For Deborah

By the way, if you ever need a testimony about the quality of your customer service, please let us know! We would be very happy to write something. We are such big fans of FloristWare, especially because of your and Julie's exceptional support.
– Rachel
Terry May Concept Flowers | New York, New York
Just a quick note before we all go crazy over the holiday.... wanted to say "Thank you" for all your help yesterday getting the systems all up and running. huge help... we often just complain, but not often do we say Thank you ... and I wanted you to know it is greatly appreciated.. Deborah rocks!!
– Jerome Raska, AIFD,PFCI, CF
Owner, JRDesigns | Detroit Michigan
Everything was great today Deborah! Our store is overflowing with flowers and merchandise. Thanks SO much for your help.
– Lee Weller
Owner, Berlin Blossom Shoppe | Berlin New Jersey
I would be remiss if I didn't mention that Deborah, and Julie, AND MARK completely saved my sanity (and quite possibly) a 4th generation flower shop. The customer service is second to none. Whereas my problem isn't fully resolved, it's a problem that is, in no way, of their doing; nor is it necessarily of any vested interest to FloristWare to have implemented a merely temporary solution (solely to 'get us thru valentine's day'). After being crippled by (wire service) for so long.. its refreshing to 'matter'.. Small family shops DESERVE to 'matter'.. and to be treated fairly and with respect. I'm rambling.. just had to step onto my lil soap box for a minute.
– Melissa Mays
Owner, Nature's Corner Florist | Anderson South Carolina
Hello Julie and Deborah. Thanks to your emergency help, we surived valentine's day! Thank you again for your fast and effective ALWAYS! :)
– Rachel
Terry May Concept Flowers | New York, New York
I just wanted to send you a quick note about the training we received today from Deborah. She had me and my father on two different phones – pounding her with questions. You have quite an asset in her. She KNOWS the system. I got more out of that 2 hour call than I have with "trainers" in house for a couple of days with (previous wire service POS systems).
– Rob Humphreys Johnson
Owner, Humphreys Flowers
It has truly been a pleasure to work with both of you. Your patience, expertise, and reliability are truly second to none. We have been so happy with FloristWare, especially because of the amazing support you have both provided us!
– Rachel
Terry May Concept Flowers | New York, New York
I just wanted to say something about FloristWare. I love it!!! Your support is great! Seriously! Deborah is awesome!
– Adam Pomerantz
Owner, Belvedere Flowers | Havertown Pennsylvania
Deborah - Thanks for all your help the last couple of days. The service was great!
– Duane Mc Lennan
Owner, Dragonfly Flowers | Winnipeg Manitoba
Just wanted to say THANKS A MILLION from BLOOMS A MILLION! You guys have been great! Deborah has been awesome and invaluable to us!
– Rodney Canady
Owner, Blooms A Million Florist | Pensacola Florida


Why FloristWare?